Marketing
6 Variables
Our planning and execution strategy including media-spends is meted out based on the following 6 variables
- Undertaking a situational analysis
- Setting a clear objective
- Devising strategy
- Adopting a variety of tactics
- Planning the actions and execute
- Managing the services, through effective control. This includes reporting and undertaking course correction at appropriate intervals
Success Metrics
We need to gauge the right expectations and the role of each stakeholder in the project. We ask our clients to explicitly capture the success metrics that matter. These success metrics are the beacon to providing the right direction to the teams and also set and align to the bigger goals leading to producing a robust qualitative-Leads /Program inquiry pipeline that can demonstrate measurable ROI.
Any new project can be a cultural nightmare, and we ensure that, at the very beginning, we review and calibrate what to expect and by when. We understand that every project needs to be executed by humans, and the human factor with all challenges it can potentially manifest is realistically assessed and acknowledged.