The Digital Marketing Bootcamp is a comprehensive 22-week program designed to equip students with the skills and knowledge necessary to succeed in the field of digital marketing. The course begins by covering the fundamental concepts of traditional marketing and then delves into the world of digital marketing with an emphasis on strategy development, data analysis, and scientific testing and evaluation.
Each module project builds upon the previous one, culminating in the development of a digital marketing strategy document in the penultimate module. This document can be applied to a real-world case scenario for either the student's current company or a potential future company. By the end of the program, students will have gained the skills and confidence needed to succeed in the fast-paced and ever-evolving field of digital marketing.
This program is carefully designed to aid digital marketing employees in gaining knowledge on the various aspects of digital marketing through interactive activities, videos, quizzes, and real-life scenarios. Throughout the course, students will gain hands-on experience in essential digital marketing areas, including social media management, SEM, Google Analytics, email marketing, CRM, and automation. The course also includes the use of Stukent Simulation using Mimic Pro innovative platform, which provides students with simulation-based learning opportunities to apply their knowledge in real-world scenarios.
This comprehensive digital marketing bootcamp caters to a diverse range of individuals who are passionate about the field of marketing. This bootcamp is designed for aspiring marketers, professionals, and entrepreneurs seeking to enhance their digital marketing expertise and achieve tangible results. Our program is valuable for professionals in related fields such as advertising, public relations, sales, or analytics, as it offers insights into how digital marketing integrates with these disciplines and how to leverage them synergistically. Due to the wide variety of roles and responsibilities within the digital marketing field, there is no single salary range for digital marketing employees. Salaries can range from $50,000 to upwards of $150,000 depending on the level of experience, qualifications, and job role. In addition, salaries can vary vastly depending on the company and geographic region. This program will prepare learners for various job titles including:
This program will equip learners with the following skills and work competencies:
The Digital Marketing bootcamp provides a comprehensive and practical learning experience for individuals looking to master the art of digital marketing. The course is designed to equip participants with a strong foundation in marketing fundamentals and strategies, along with essential skills in budget management and team management. Through a combination of theoretical knowledge and hands-on exercises, participants will gain the expertise needed to develop effective marketing strategies, allocate budgets efficiently, and lead and coordinate teams effectively in a digital marketing context.
Module 1: Digital Marketing Basics
Module 2: Customer-Centric Marketing
Module 3: Digital Toolkit: Tools of the Trade
Module 4: Results-Driven Marketing
Module 5: SEO and Paid Advertising
Module 6: SEO Keyword Mastery
Module 7: Creating and Marketing Engaging Content
Module 8: Social Media Marketing and Advertising
Module 9: Google Analytics Expertise
Module 10: Video Ad Campaigns
Module 11: Mobile Marketing Pro
Module 12: Strategic Marketing Leadership
Module 13: Networking for Success
Norman Valdez is the Director of Technology and Communications, Digital Transformation Strategist, and Instructor based in Toronto, Ontario, Canada. Having worked in digital media, marketing, and communications for more than 15 years, he is an accomplished professional. His areas of expertise include implementing new systems and technologies to aid organizations in achieving their objectives, offering insightful analysis into pressing societal issues, and using technology to bring about positive change.
At CERIC, a nonprofit that promotes education and research in career counseling and career development to improve Canadians' economic and social well-being, Norman currently serves as the Director of Technology and Design, Marketing, and Communications. Norman is enthusiastic about developing CERIC's digital marketing strategy, boosting online engagement, enhancing digital project management, putting in place a digital transformation strategy, and analyzing website and social media data in his current position..
In the course of his twelve years at CERIC, Norman has introduced and put into practice a number of cloud-based tools, including Huddle, Eventbrite, MailChimp, Wufoo, SurveyMonkey, Dropbox, Slack, Zoom, Buffer, Salesforce, Office365, WordPress, QuickBooks Online, GoToWebinar, Zapier, and LastPass. He has also played a significant role in hiring staff, some of whom are now important team members. In addition, he oversaw CERIC's recent branding initiatives, launched CareerWise and OrientAction, two new content curation platforms, and unveiled the Digital Transformation Strategy, a strategic plan to improve the organization's use of technology.
In addition, Norman teaches MEDI1022 Social Media and Emerging Technology at Toronto Business College. He was the project director and co-founder of Vivid Design and is a co-host and owner of One Hour Podcast.
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