Duration
22 weeks
Transform Your Marketing Career
The Digital Marketing Bootcamp is a comprehensive 22-week program designed to equip students with the skills and knowledge necessary to succeed in the field of digital marketing. The course begins by covering the fundamental concepts of traditional marketing and then delves into the world of digital marketing with an emphasis on strategy development, data analysis, and scientific testing and evaluation.
Each module project builds upon the previous one, culminating in the development of a digital marketing strategy document in the penultimate module. This document can be applied to a real-world case scenario for either the student's current company or a potential future company. By the end of the program, students will have gained the skills and confidence needed to succeed in the fast-paced and ever-evolving field of digital marketing.
Norman Valdez
Norman Valdez is the Director of Technology and Communications, Digital Transformation Strategist, and Instructor based in Toronto, Ontario, Canada. Having worked in digital media, marketing, and communications for more than 15 years, he is an accomplished professional. His areas of expertise include implementing new systems and technologies to aid organizations in achieving their objectives, offering insightful analysis into pressing societal issues, and using technology to bring about positive change.
At CERIC, a nonprofit that promotes education and research in career counseling and career development to improve Canadians' economic and social well-being, Norman currently serves as the Director of Technology and Design, Marketing, and Communications. Norman is enthusiastic about developing CERIC's digital marketing strategy, boosting online engagement, enhancing digital project management, putting in place a digital transformation strategy, and analyzing website and social media data in his current position..
In the course of his twelve years at CERIC, Norman has introduced and put into practice a number of cloud-based tools, including Huddle, Eventbrite, MailChimp, Wufoo, SurveyMonkey, Dropbox, Slack, Zoom, Buffer, Salesforce, Office365, WordPress, QuickBooks Online, GoToWebinar, Zapier, and LastPass. He has also played a significant role in hiring staff, some of whom are now important team members. In addition, he oversaw CERIC's recent branding initiatives, launched CareerWise and OrientAction, two new content curation platforms, and unveiled the Digital Transformation Strategy, a strategic plan to improve the organization's use of technology.
In addition, Norman teaches MEDI1022 Social Media and Emerging Technology at Toronto Business College. He was the project director and co-founder of Vivid Design and is a co-host and owner of One Hour Podcast.