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Overcome the Sales Talent Crisis in the Insurance Industry

A major hurdle facing every industry, especially the Insurance industry is the shrinking pool of available sales talent. With an overwhelming failure rate of over 94% the churn rate within the insurance industry is staggering.

The massive failure rate and the hemorrhaging of talent can be attributed to the lack of effective resources available to agency owners to quickly train competent staff members in the art of sales and is compounded by the lack of a job-ready talent pool, specifically in the insurance producer or sales positions available to the agencies.

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Industry Trends and Rationale

Why Now?

Economy Backbone

Insurance has become the backbone of the economy that helps protect against giant losses such as tornadoes, hurricanes, floods, wildfires, sinkholes, mudslides, and lightning that can create devastating financial loss, and insurance is our defense against all that.

Job Opportunities

In 2020, in the US there were 2.9 million jobs in the insurance industry, and the gross premiums written were $1.28 trillion. Further, in 2020 there were approximately 5,929 insurance companies.

Course Outcomes

This credential has a focused curriculum with an aim to enhance the skills and knowledge needed to work as an independent self-starter or as a licensed insurance agent. The skills and knowledge gained through this credential are highly relevant and in demand in the job market. This certificate also addresses the skills gaps that exist in the insurance industry by providing a core, foundational understanding of sales, advanced sales conversion optimization strategies, productivity planning, and an overview of technologies expected to be utilized in today’s insurance market. By the end of this certification, a student should be job ready and should be expected to decrease the time it takes to become a profitable member of an agency.

The Curriculum Details Very Broadly Covered

Module 1 – Overview of Insurance

Module 2 – Insurance Policies

Module 3 - Underwriting

Module 4 - Claims

Module 5 – Knowing Your Customers

Module 6 – Building a Sales System

The Insurance Sales credential will prepare learners for job titles including Licensed Producer, Sales Agency Manager, Insurance Sales Agent, Loss Control Consultant/Specialist, and Risk Consultant.


Licensed Producer - $60,000

Sales Agency Manager - $68,000

Insurance Sales Agent - $55,000

Loss Control Consultant/Specialist - $53,000

Risk Consultant - $106,000

Note: Insurance Sales Agents are eligible for a commission on each sale. The commission varies across agencies.

This credential will equip learners with the following skills and work competencies:

  • Presentation Skills
  • Sales Skills
  • Customer Service Skills
  • Analytical Skills
  • Communication Skills
  • Active Listening Skills
  • Time-management Skills
  • Business Planning/Goal Setting
  • Setting Expectation

Completing a micro-credential in insurance sales can be a good start in pre-licensing requirements and will assist you in taking a state insurance license exam. Passing your state insurance license exam will help you obtain the necessary license to be appointed in an insurance company as a captive insurance agent or to be an independent self-starter with your own insurance agency.

Elevate Your Workforce with Our Cutting-Edge Insurance Sales Program!

Join forces with us and unleash the full potential of your employees through our state-of-the-art Insurance Sales program.

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